At our core we are all about encouraging starting the financial literacy conversation with children early. Through our research we have found that in most households, regardless of economic status, financial literacy is often left out of the upbringing of most children. Yet, having a strong financial literacy background is one of the few disciplines that can change your child’s life trajectory. To further compound this topic, financial literacy is not taught in most schools. As a result, we are dedicated to creating products that help children build a strong financial literacy foundation.